Melissa Mika of PAGEFIFTYFIVE makes delightfully quirky greeting cards and other feel-good products from her home in Fort Collins, Colorado. Finding inspiration from friends, family and the world around her, Melissa is living the happy and creative life that she's always imagined. Find out more about...
TreasuryBox, my free tool for treasury-making on Etsy, has been used to make over 200,000 treasuries. I've been humbled by the response and proud that so many people find it fun and easy to use. My priority with TreasuryBox is to make picking items and visualizing your treasury...
Trademarked terms can become so well-known that they become regular words; if you call a vacuum flask a thermos, or a hookless fastener a zipper, you're using a genericized trademark. Trademarks that become generic can no longer be legally enforced, so trademark holders will fiercely defend...
I've witnessed a Facebook miracle. Someone on my Facebook feed has gone from 200 to 3,000 fans in less than six months. The explosion of fans had me doing double-takes - a few days recently, he was gaining 100 likes per hour. I know firsthand...
Tara of Waterwaif has been selling on Etsy for nearly five years; she's become well known for her beachy gemstone jewelry, and for the excellent tips and advice she offers new sellers on the Etsy forums. She knows firsthand that writing product descriptions can feel tedious and...
If you think treasury-making on Etsy is a quaint pastime, you're doing it wrong. Kelly Tankersley of 88editions has been on Etsy's front page 450 times, and she's here to reveal how treasuries can be a serious part of your marketing strategy. Fine art is...
Angela and Brock of Mountain Mama Handmade and Wabi Sabi Wolverine formed a twin star of Etsy shops that finally collapsed into one in January. The couple's handmade jewelry and fine art ink paintings are a perfect serene complement to each other, now living under...
I have a confession to make. I'm a stat-aholic. If you're like me, you already know you have a problem. At first, you told yourself that you were keeping in tune with your shop. Who can run a successful shop without seeing where visitors are...
It's hard to look objectively at your own Etsy shop. Do shoppers "get" your items right away? Are you sending the right message about your products? What if there are simple changes you could make that might double your sales? The best way to find...
Jutta Green from Green Designs is an unbridled creator born with a pencil in her hand. She's gone from drawing to photography, from architecture to graphic design, from knitting to dyeing her own yarn, and now on to thrown pottery. Jutta's shop echoes her wide range...