It's hard to stand out from the pack on Etsy. With close to a million active sellers, the competition is packed tight in every product category. Sellers often find themselves in a rut - their photos are solid, descriptions and tags are carefully entered, but...
Pinterest is a social bookmarking site and a source of great joy - it's easy to waste an entire day browsing around! Many Etsy sellers love and use the site daily, but have no idea how to harness the power of Pinterest to boost interest...
Megan Adkins of The Light Project has worked hard to master the art of product photography. Many of her jewelry items are finely detailed, requiring exquisite lighting and camera skill to show off their beauty. Megan joins us in this guest article with some tips to...
Etsy sellers are in a state of confusion after Tuesday's Seller Handbook blog post. In a featured comment, Tara implied that sellers could use MailChimp, an email marketing service, to add an 'opt-in' during checkout and contact buyers after the sale to follow up. Sadly, this...
The U.S. Postal Service raised shipping rates on January 27, 2013. If you're using USPS to ship your Etsy orders, you'll need to update your shipping prices. This is no small task - fortunately, we've created a tool that can help decipher the complex USPS...
Video marketing is a fun way to get the word out about your store, promote new items, and attract new customers. Producing videos is no walk in the park, though - cuts, edits and pizzazz take time. Animoto is a service that tries to make slideshow...
Shipping has been a source of frustration since opening my Etsy shop. I've taken a bite out of my profits more than once by not charging enough, and the first few times I shipped products internationally it was a circus. I've done so many things...
Last week, Etsy announced a new way to shop for Fashion, Home & Garden, and Kids items. The new pages are almost entirely curated content, though sellers can sneak into the museum with a little ingenuity. Etsy didn't name the feature; I've taken to calling...
[box type="info"]UPDATE: Etsy Search Ads will be replaced by Promoted Listings on September 9th, 2014.[/box] Last week's debut of Etsy Search Ads left many sellers with questions and concerns. Etsy admins have gone to great lengths to answer questions in the Etsy forums, blog posts and interviews...
On Wednesday, Etsy unveiled Etsy Search Ads, a new promotional tool for Etsy sellers. Sellers can purchase ads for their entire shop, or specific sections and items in their shop, based on automatically detected keywords. With the Search Ads forum thread overflowing at over 100 pages,...