I met Molly of Unique Art Pendants through the Etsy forums where she takes time away from her busy shop to offer sage advice to fellow sellers. I interviewed her back in 2011 for my Etsy Tycoons series. Molly joins us again for a guest...
If your Etsy sales have plateaued, or never made it past a trickle, you must be wondering what you're doing wrong. I assume you've already polished your product descriptions and improved your photos. You're doing something on social media to promote your shop. Maybe you've even read a few things...
Trademarked terms can become so well-known that they become regular words; if you call a vacuum flask a thermos, or a hookless fastener a zipper, you're using a genericized trademark. Trademarks that become generic can no longer be legally enforced, so trademark holders will fiercely defend...
Lots of Etsy sellers are starting blogs to promote their craft, connect with other artists and bare their soul to the world. Writing is hard work, so it's easy to get distracted with all the bells and whistles you can sprinkle on your new blog....
It's hard to stand out from the pack on Etsy. With close to a million active sellers, the competition is packed tight in every product category. Sellers often find themselves in a rut - their photos are solid, descriptions and tags are carefully entered, but...