Friday’s Fast Five: Slow Summer Sales

19 Aug Friday’s Fast Five: Slow Summer Sales

Whether you’re new to Etsy and waiting for your first sale or a seasoned veteran, the summer slump can get you down. I employ the time-honored strategy of impatiently refreshing my activity feed. If that doesn’t work, why not be proactive and utilize the down time? Make the most of slow sales and discover what else you can do for your business.

This is the perfect time to reach out and connect with your peers. Join a team on Etsy or spend some time in the forums. The personal connections you make now could lead to future opportunities down the road. Be active in the community!

Think about how to get the word out about you, your shop and your product. Look for new places to advertise, and seek out blogs or websites that might feature you. Participate in communities that would appreciate your product. Name and product recognition will get you far in the business world.

Without the pressure of incoming sales, this is a great time to let your creativity run free and try new things. If you have been bogged down with the business side of life for a while, make a change. Spend an uninterrupted day crafting with friends or on your own. Play around with new patterns, ideas and materials for your items. Not everything you make needs to be something you’ll sell. Just play!

The holiday season will be upon us before we know it. Whether you’re preparing for holiday craft fairs or the busy months on Etsy, use this time to add stock to your inventory.

Staying positive might mean avoiding the negativity of others, calling up a friend for support or just laughing at the things that you’re unable to change. As Winston Churchill said, “Attitude is a little thing that makes a big difference.”